SportsBusinessDaily spoke with Brian Billick about his new book, including the league’s uncertain future due to the CBA negotiations:
Billick addresses the looming CBA talks between the NFL and the NFLPA in the book, and he views that as the key issue overshadowing all others facing the league. A work stoppage would mean, as Billick and MacCambridge wrote, “all the momentum that the league has enjoyed for the past twenty years is shot to hell.” When asked if the parties involved understand how high the stakes are, Billick said, “Absolutely, but the problem is that may not prevent them from doing what you typically do with these negotiations, which is take shots at one another. Both sides recognize the fans have no interest in hearing billionaire owners argue with millionaire players over their money.” Billick added he was surprised to find how many team officials are “comfortable with the idea that the salary cap can go away” following this season, a fact which may take away a key point of leverage for the players.
Filed under: lockout, Brian Billick, Sports Business Journal
